TubularInsights (fka ReelSEO) - Latest Comments in Adjusting The Local Picture - The Online Video Opportunity

Re: Adjusting The Local Picture - The Online Video Opportunity

gigurdjieff — Fri, 16 Jul 2010 05:37:05 -0000

To me, the Yellow Pages works best for dated businesses without any online presence, no social media or website, but this is becoming a thing of the past. These businesses probably find it hard to compete with today's companies that use multiple means of promoting their products and services, like a Local business directory, Facebook, Twitter, and that have a nice website.

Re: Adjusting The Local Picture - The Online Video Opportunity

Jeff Bach — Tue, 17 Nov 2009 13:23:58 -0000

I'm in this space and have done numerous online video for SMBs for two national level aggregators with links to AT&T. Having been in the space for nearly two years, it is looking to me like distribution is smoothing out, although problems remain getting the video file repurposed to multiple sites. Production remains an issue. While I am biased because I am in it, I am less optimistic now than I was when I started. As in so many other areas of our economy, production costs are being driven down simply by paying less to the people doing the work as well as by requiring more from those same people while offering less money.

Production levels need to remain high. The director/producer/camera guy (me) in many cases remains the sole contact with the client, other than the sales guy from AT&T. As commoditization continues, the professionals, semi-pros and adults in the video production industry who know how to talk with other adults and business owners are gradually leaving as the pay drops. This leaves behind the kids, students, and 20-somethings who tend to be very transient amongst other things. This means continual high turnover and an increasing hassle for the aggregators as they continually have to retrain and vet new filmmakers and add more QA/QC in order to verify that the content coming in the door by an ongoing crop of new filmmakers is sufficiently good to satisfy the clients.

Meanwhile, the pros, semi-pros, and adults that are leaving are doing so having realized that there is a market here in local video.

The Achilles heel for local online video has always been one thing - SALES.

If you can do video AND you can sell video services, I think you can write your own ticket.

Re: Adjusting The Local Picture - The Online Video Opportunity

Video Marketing — Wed, 23 Sep 2009 15:31:59 -0000

Google may not have the sales force to do this but my guess is once it turns lucrative and people they do the math, the'll quickly jump into the space inorganically (read acquisition). But I guess they could also build a sales team fairly quickly and easily. But great article, this space is starting to heat up.

Re: Adjusting The Local Picture - The Online Video Opportunity

@Jippidy — Wed, 23 Sep 2009 13:41:57 -0000

I just stumbled on this old post - what a great exploration of online video marketing at the local level. The general consensus is that local video search is one of the next big growth markets, so it all boils down to execution at this point.

Re: Adjusting The Local Picture - The Online Video Opportunity

video conferencing freeware — Thu, 01 Jan 2009 04:14:09 -0000

I have read this post. This is very much true. Even I own a blog account on video conferencing. Video conferencing is indeed a great innovation in technology and communications. One day video conferencing will be like an ordinary house-hold item in the next 5-10 years.I will mention your post in my blog.

Re: Adjusting The Local Picture - The Online Video Opportunity

Ron — Tue, 16 Sep 2008 16:32:59 -0000

Advertisers are starting to love it more and more, and now search engines love it too. Video’s attractiveness as an ad medium has grown with the knowledge that it can be used as a hook to gain better search rankings

Re: Adjusting The Local Picture - The Online Video Opportunity

Ron — Tue, 16 Sep 2008 05:10:27 -0000

Like with SEM, publishers have to work with these third parties to fulfill the campaigns, which involves losing total control of the advertiser relationship. This hand off to the video vendor has lots of room for fumbles. This is especially the case with video, which is physically more complex than SEM fulfillment. It involves appointment scheduling, video shoots with busy SMBs, editing, post production, and of course, distribution.

Re: Adjusting The Local Picture - The Online Video Opportunity

Daryl Clark — Mon, 15 Sep 2008 15:45:57 -0000

Since Google Universal hit their one year anniversary a number of months ago, many people and some Internet marketers don't realize the power of video results. Google Local even allows for the uploading of video clips. Great post as well as your previous ones on this topic. Thanks!

Re: Adjusting The Local Picture - The Online Video Opportunity

Andy G — Sun, 14 Sep 2008 00:51:04 -0000

I feel like you guys are in my head. This is a little creepy. I was pondering over this entire concept about 2 years ago and after reading this...... wow... good stuff!

Re: Adjusting The Local Picture - The Online Video Opportunity

Paul — Sat, 13 Sep 2008 19:33:39 -0000

Very useful website and content - thanks