DISQUS

ReelSEO Video Marketing: Detailed Overview of Content Delivery Networks (CDNs)

  • Ben_Still · 6 months ago
    Hi Mark,
    I was wondering if you had any opinion or data on whether delivery of video via a CDN had a negative impact in terms of SEO.

    From what I've been told, there are potentially two issues:

    1. The content isn't from my server
    The page content is coming from myserver.com, but the actual video content source is on another server. So the "google juice" for that video content goes to the server holding the video rather than the site.

    2. The video content comes from different locations
    Using a CDN the content is often served from different locations. I'm in Sydney Australia. Sometimes the video I'm watching is getting served from Sydney, while other times it is coming from Hong Kong or San Francisco. This is a problem if geographic location is important for SEO efforts (which it is for us - we make sure that servers for a particular country are located in a datacentre in that country)

    However, from a development point of view, using a CDN has a huge benefit- particularly for video content. So, I was wondering if you'd run into this issue before and had any comment or thoughts on the matter

    thanks

    Ben
  • Mark Robertson · 6 months ago
    Hey Ben... Good question. Well, here is what I know.. Google doesn\\'t seem to apply link juice to anything but the HTML page that contains a video at this point. As for any impact, what I have seen has more to do with issues currently in getting thumbnails to appear in search results and getting video sitemaps to show up. So long as Google can \\"find\\" the video itself, in my case, FLV\\'s, they seem to have little problem. In fact, the easiest way is to actually point to the FLV directly. In tests I have done, I am successfully getting Google to index videos that are served through Amazon\\'s S3. It also has a lot to do with the Flash player publishing method - One of our authors - Glenn Gabe - wrote a great post about this with regard to serving dynamic data in a flash player and the search engine\\'s ability to index information contained within - <a href="http://www.searchenginejournal.com/flash-seo/9292...">" target="_blank">http://www.searchenginejournal.com/flash-seo/9292...

    I think that you do bring up a good point then when it comes to the future of Video indexing, specifically with regard to the international concern. However, with other content served via CDNs, usually it is masked to the domain using the service and so Ive never had problems with video, or images to this point. Does that help at all?