It’s great to see that so many websites are already using online video to engage with their visitors. It seems that promotional videos are the top choice because we are so familiar with this type of video content. In addition, it is really easy to repurpose existing video inventory (TV ads) for online use. However, depending on the industry and business /marketing goals, information and entertainment videos, along with user-generated content might be a better choice. These videos can be far more engaging and add more value to the relationship a consumer has with a particular brand. http://endavomediablog.typepad.com/endavo_media_b...
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See the state of the art for Promotional Website Video