Hello Mark, thanks for this posting on the "Intangible Values of Online Video – Beyond Monetization", your point on intangibles highlights the extra value that content branded media or brand integrated programming benefits for an advertiser and brand sponsorship.
Your points covering exposure, publicity / Brand Value, persistent and networking value or the social value, were bought up in a panel discussion as part of Digital Hollywood event.
Adam Armus, Executive Producer, Heroes (NBC), talked about the role of Brand integration in Heroes and how the internet and mobile have affected how the show is produced and how brands benefit from the extension, from the net and mobile handheld audience, long after the programmed has finished airing via broadcast.
No doubt someone will create a metric to try and explain both financial and pr value of the intangible.
Thanks for linking to, and expanding upon my original post, illustrating the networking intangible.
I am now subscribed to your RSS Feed.
Best,
Bill
Mark Robertson
· 5 months ago
Thanks Bill. It was a great post so thanks for writing it initially, and thanks for subscribing.
Manu Srikumar
· 5 months ago
Awesome post. Gives a lot of hope and meaning to what us video bloggers do. I would like to add that its a lot of fun too!! Manu justgoingaround.com
scott broomfield
· 5 months ago
Mark -
Very thoughtful. Nice to see someone talking about OV stuff beyond ad insertion. I like to say that there are 5 great reasons to consider OV and IOV (Interactive Online Video): 1. eBranding, 2. ePromotion, 3) eLearning (a person favorite), 4. advertising (only 1/5th), and 5. Social Networking and connecting to the viewer.
Here is a some food for thought: think about the world (post HTML5) when rich media is interactive with in-stream video vs. video as an afterthought inserted passively into a static web page. Interesting
All Comments
Your points covering exposure, publicity / Brand Value, persistent and networking value or the social value, were bought up in a panel discussion as part of Digital Hollywood event.
Adam Armus, Executive Producer, Heroes (NBC), talked about the role of Brand integration in Heroes and how the internet and mobile have affected how the show is produced and how brands benefit from the extension, from the net and mobile handheld audience, long after the programmed has finished airing via broadcast.
No doubt someone will create a metric to try and explain both financial and pr value of the intangible.
Online discussion link for Digital Hollywood can be found at
http://www.hd-productions.biz/wp/digital-hollywoo...
I am now subscribed to your RSS Feed.
Best,
Bill
Manu
justgoingaround.com
Very thoughtful. Nice to see someone talking about OV stuff beyond ad insertion. I like to say that there are 5 great reasons to consider OV and IOV (Interactive Online Video): 1. eBranding, 2. ePromotion, 3) eLearning (a person favorite), 4. advertising (only 1/5th), and 5. Social Networking and connecting to the viewer.
Here is a some food for thought: think about the world (post HTML5) when rich media is interactive with in-stream video vs. video as an afterthought inserted passively into a static web page. Interesting
All the best, Scott (Veeple CEO)