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Re: Intangible Values of Online Video – Beyond Monetization

scott broomfield — Fri, 10 Jul 2009 03:57:14 -0000

Mark -

Very thoughtful. Nice to see someone talking about OV stuff beyond ad insertion. I like to say that there are 5 great reasons to consider OV and IOV (Interactive Online Video): 1. eBranding, 2. ePromotion, 3) eLearning (a person favorite), 4. advertising (only 1/5th), and 5. Social Networking and connecting to the viewer.

Here is a some food for thought: think about the world (post HTML5) when rich media is interactive with in-stream video vs. video as an afterthought inserted passively into a static web page. Interesting

All the best, Scott (Veeple CEO)

Re: Intangible Values of Online Video – Beyond Monetization

Manu Srikumar — Tue, 07 Jul 2009 14:35:52 -0000

Awesome post. Gives a lot of hope and meaning to what us video bloggers do. I would like to add that its a lot of fun too!!
Manu
justgoingaround.com

Re: Intangible Values of Online Video – Beyond Monetization

Mark Robertson — Mon, 06 Jul 2009 19:14:51 -0000

Thanks Bill. It was a great post so thanks for writing it initially, and thanks for subscribing.

Re: Intangible Values of Online Video – Beyond Monetization

Bill Cunningham — Sun, 05 Jul 2009 21:02:25 -0000

Thanks for linking to, and expanding upon my original post, illustrating the networking intangible.

I am now subscribed to your RSS Feed.

Best,

Bill

Re: Intangible Values of Online Video – Beyond Monetization

James Wood — Sat, 04 Jul 2009 13:02:33 -0000

Hello Mark, thanks for this posting on the "Intangible Values of Online Video – Beyond Monetization", your point on intangibles highlights the extra value that content branded media or brand integrated programming benefits for an advertiser and brand sponsorship.

Your points covering exposure, publicity / Brand Value, persistent and networking value or the social value, were bought up in a panel discussion as part of Digital Hollywood event.

Adam Armus, Executive Producer, Heroes (NBC), talked about the role of Brand integration in Heroes and how the internet and mobile have affected how the show is produced and how brands benefit from the extension, from the net and mobile handheld audience, long after the programmed has finished airing via broadcast.

No doubt someone will create a metric to try and explain both financial and pr value of the intangible.

Online discussion link for Digital Hollywood can be found at
http://www.hd-productions.biz/wp/digital-hollywoo...