TubularInsights (fka ReelSEO) - Latest Comments in New Cost Per Engagement (CPE) Online Video Advertising From VideoEgg

Re: New Cost Per Engagement (CPE) Online Video Advertising From VideoEgg

Hampus Landelius — Fri, 04 Sep 2009 05:29:36 -0000

Perhaps its time to rethink CPE as something softer like Return on engagement!

Here are some of my thoughts:
http://theonlyconstant.wordpress.com/2009/09/04/c...

/ Hampus

Re: New Cost Per Engagement (CPE) Online Video Advertising From VideoEgg

Binyam Senbeta — Tue, 30 Dec 2008 19:33:26 -0000

Which pricing model- CPM or CPE- does work for websites that lure millions per week? Does any one give information about the CPE?

Re: New Cost Per Engagement (CPE) Online Video Advertising From VideoEgg

scott broomfield — Thu, 02 Oct 2008 17:12:51 -0000

Good job VideoEgg. The market is getting closer all the time. The next step is to make them more relevant and less intrusive, by making them a relevant product placement within the video. Then it truly is a CPE and, hopefully, a CPA. We (Veeple) help the web publisher side of this so the Ad Networks can layer in more relevant material. Fun times.

Re: New Cost Per Engagement (CPE) Online Video Advertising From VideoEgg

lori jones — Thu, 02 Oct 2008 14:26:41 -0000

Fact check;

AdFrames is not ‘unprecedented’ or ‘unique’ when it comes to a pricing model on cost-per-engagement. In 2002, Ultramercial LLC was the first company to offer an advertiser the guarantee that they pay only when a viewer engages with their patented ads-for-access ad format.