http://reelseo.disqus.com/Online Video Marketing Trends and Industry InsightsenFri, 10 Oct 2008 23:32:07 -0000http://tubularinsights.com/new-study-engaged-online-video-viewers-pay-attention-to-ads/#comment-20162572<p>Intersting statistics on the viewing of online video. In terms of advertising, there is a bit of a mindset to overcome. People are use to viewing user generated content on sites like VEOH and YouTube--but not commercials. It is still seen as intrusive to the viewer unless they are expecting to come to a site and view commercials--pre-roll--prior to the start of the content they intended to see. Where's the incentive? It's just like television where people are expecting to see a show they are interested in but have to endure the endless commercials interprupting their viewing experience.</p><p>There are other ways. I believe the Video Business Directory is another way to view ads if the viewer is actually looking for products and services. So why not give the advertiser and consumer a site where they know they are there to do business? Everyone buys things--video gives advertisers a way to connect with the consumer by using the power of video to help build trust and a personal connection with the consumer. Showcasing a company and their products and services in motion gives consumers the ability to make more informed purchase decisions.</p><p>With Hot Pluto, we are betting that smaller companies out there with lean budgets (especially in this recent economial downturn) will see the value of placing their ads in a Video Business Directory--it helps when the price point is a low fixed monthly payment and the advertising is purely non-intrusive.</p><p>Brett Hill- CEO<br><a href="http://www.hotpluto.com" rel="nofollow noopener" target="_blank" title="www.hotpluto.com">www.hotpluto.com</a></p>Brett HillFri, 10 Oct 2008 23:32:07 -0000