I had a conversation with a grandmother who was complaining about pre-roll advertisements for an insurance company (I think it was esurance) on videos that were for little kids.
She said, "What are they thinking? Little kids can't buy insurance!"
Thn she said the magic words.
"By the end of the afternoon, I knew every word of their advertisements was was hearing them in my sleep." She missed the irony in her words.
Now, I don't like pre-roll or overlay advertisements anymore than the next guy.
But there is value in repetition, and video sharing advertising is highly effective and affordable.
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She said, "What are they thinking? Little kids can't buy insurance!"
Thn she said the magic words.
"By the end of the afternoon, I knew every word of their advertisements was was hearing them in my sleep." She missed the irony in her words.
Now, I don't like pre-roll or overlay advertisements anymore than the next guy.
But there is value in repetition, and video sharing advertising is highly effective and affordable.