ReelSEO Video Marketing: Online video advertising performance rises during holidays, says Eyeblaster
scott broomfield
· 1 year ago
Interesting CTR data. Certainly the video should be and is higher. What's not clear is are we talking pre-roll CTR or in-stream. We see about 5.5% in-stream CTR with general interactivity being a little higher and in-stream ads being a little lower, but still about 1%.
Matt Zimmerman
· 1 year ago
So if we take this article, as well as the recent Center for Media Research study titled "Engaged Online Viewers receptive to Advertising," then clearly there is the possibility of reaching media consumers with online ads. Contrary, of course, to the popular belief that people will ignore online ads if they have the opportunity.
I am a little shocked at the duration they'll watch an ad for. 55 seconds? Impressive, but yes, the question remains: were these ads tacked onto the start of a video the user wanted to watch, and thus required to be viewed in their entirety?
Either way, an interesting and well-produced online video ad would seem to have the potential to draw in and hold viewers, making them forget how much they usually want to click past the ads.
All Comments
I am a little shocked at the duration they'll watch an ad for. 55 seconds? Impressive, but yes, the question remains: were these ads tacked onto the start of a video the user wanted to watch, and thus required to be viewed in their entirety?
Either way, an interesting and well-produced online video ad would seem to have the potential to draw in and hold viewers, making them forget how much they usually want to click past the ads.