DISQUS

ReelSEO Video Marketing: Online Video Subtitles Increase Video Viewing by 40% – New Research

  • Xavier Casanova · 8 months ago
    Call me Mr Skeptical but I am not too hot on research mandated by companies with a strong commercial interest in the results.

    That been said, I was intrigued when I saw this because I know personally that I pay a lot of attention to subtitles even when I don't need them.

    It'd be interesting to see how applicable this is to video commerce, since the clip length is always shorter. In this particular case I would predict subtitles are distracting and therefore detrimental, unless they sporadically highly concepts or words hard to understand.