Those numbers are not out of line with online TV (ABC.com, Hulu, Fox.com, etc.) accounting for just 1-2 % of total TV viewing time. DVR is about 12%. But online video should take solace in the trends within those nascent viewing numbers. For all viewers age 12-34, but especially males aged 18-34, online video is growing at the fastest rate of viewer growth, to the detriment of broadcast TV and DVRs.
So, if the space can keep innovating and reaching that age group through their XBOXs, etc., then the future is primed for cord cutting. Hence, cable operators' authentication and entitlement programs.
Jason
· 6 months ago
Oh that Nielsen! At it again.
I would also like to see the data by demo. Maybe the numbers have been exaggerated but the trend is what's important. I think in 3 years this will be a non-topic because the media forms will have merged so fully. TV = Online Video and vise versa. Perhaps 5 years.
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So, if the space can keep innovating and reaching that age group through their XBOXs, etc., then the future is primed for cord cutting. Hence, cable operators' authentication and entitlement programs.
I would also like to see the data by demo. Maybe the numbers have been exaggerated but the trend is what's important. I think in 3 years this will be a non-topic because the media forms will have merged so fully. TV = Online Video and vise versa. Perhaps 5 years.