http://reelseo.disqus.com/Online Video Marketing Trends and Industry InsightsenTue, 09 Jun 2009 22:17:41 -0000http://tubularinsights.com/online-video-usage-exaggerated/#comment-20163072<p>Oh that Nielsen! At it again.</p><p>I would also like to see the data by demo. Maybe the numbers have been exaggerated but the trend is what's important. I think in 3 years this will be a non-topic because the media forms will have merged so fully. TV = Online Video and vise versa. Perhaps 5 years.</p>JasonTue, 09 Jun 2009 22:17:41 -0000http://tubularinsights.com/online-video-usage-exaggerated/#comment-20163071<p>Those numbers are not out of line with online TV (<a href="http://ABC.com" rel="nofollow noopener" target="_blank" title="ABC.com">ABC.com</a>, Hulu, <a href="http://Fox.com" rel="nofollow noopener" target="_blank" title="Fox.com">Fox.com</a>, etc.) accounting for just 1-2 % of total TV viewing time. DVR is about 12%. But online video should take solace in the trends within those nascent viewing numbers. For all viewers age 12-34, but especially males aged 18-34, online video is growing at the fastest rate of viewer growth, to the detriment of broadcast TV and DVRs.</p><p>So, if the space can keep innovating and reaching that age group through their XBOXs, etc., then the future is primed for cord cutting. Hence, cable operators' authentication and entitlement programs.</p>bigfanFri, 05 Jun 2009 17:07:44 -0000