ReelSEO Video Marketing: Personalized Video Discovery & Monetization – An Overview of Taboola
Uriah
· 11 months ago
Hi Christopher,
It's Uriah writing for Taboola.
Thanks for taking the time to review Taboola's recommendation solution. We appreciate your effort.
I wanted to address some of your comments in order to provide some clarification: 1. How the recommended videos appear is at the discretion of the publisher. Taboola has 3 forms of recommendations: a. On the HTML, to the right of the player. In 5min's case you'll notice a "Related Videos" to the right of the Smart Player b. Video recommendation layer that appears within the publisher's video player during the video. On 5min you'll notice a button called "related" on the upper left side of the player on "regular mode" of 5min's video player, and when you click the "smart player", Taboola recommendation layer will be presented as a list of "similar" and "people liked" at the bottom side of the smart player. c. Video recommendation layer that appears within the publisher's video player as the video ends. On 5min you'll notice a carousel coming up at the end of the video d. == regarding b and c, publishers can decide how they want the Taboola recommendation layer to appear. It can either refresh the page or request to load the video within the player. To your note, it doesn't fall within Taboola's domain of responsibilities. Taboola strives to offer our publishers a wide range of possibilities in order to best match the look & feel of their website. Some other examples of how publishers are implementing Taboola include: http://www.breitbart.tv/?p=254533 , http://www.aniboom.com/video/284868/THE-COLD-RU...
2. Taboola's system recommends videos that best fit the domain, user and time. This means that if you're watching several 2 minute videos during a quick break from work, Taboola won't recommend 40 minute video for you. But if you later watch longer videos, then you that 40 minute video might be recommended (assuming it's still relevant to the videos you viewed in the current session). In some cases, the recommendation will be very contextual, and in other cases, the recommended videos might offer the viewer a wider range of options enabling them to explore other realms that makes sense to the user. This is all dependant on the videos selected by the user. The quality of Taboola's recommendation is a function of the system "learning" a user's interests and habits. If this is the first video you view on a Taboola publisher, you'll be recommended videos that may have made sense recently to other users of that video.
Taboola publisher AsktheBuilder is aggregating YouTube / 5min video player for serving videos (http://www.askthebuilder.com/Toilet_Video.shtml ), yet since adding Taboola, they are experiencing the following improvement in results (taken from Taboola's ViDiscovery launch press release):
"Since launching Taboola's ViDiscovery video recommendation solution on AskTheBuilder.com a few months ago, we have experienced a 27% increase in videos viewed," said Tim Carter, the leading DIY building authority on the Internet at http://www.askthebuilder.com/. "Looking more closely at the entire video viewing patterns on AsktheBuilder.com, I can see that Taboola was responsible for 32% of the video views for more than half of my video catalog, which indicates the importance of a video recommendation solution for video reinvigoration – broadening of the pool of the videos viewed beyond the most popular titles," added Carter.
All Comments
It's Uriah writing for Taboola.
Thanks for taking the time to review Taboola's recommendation solution. We appreciate your effort.
I wanted to address some of your comments in order to provide some clarification:
1. How the recommended videos appear is at the discretion of the publisher. Taboola has 3 forms of recommendations:
a. On the HTML, to the right of the player. In 5min's case you'll notice a "Related Videos" to the right of the Smart Player
b. Video recommendation layer that appears within the publisher's video player during the video. On 5min you'll notice a button called "related" on the upper left side of the player on "regular mode" of 5min's video player, and when you click the "smart player", Taboola recommendation layer will be presented as a list of "similar" and "people liked" at the bottom side of the smart player.
c. Video recommendation layer that appears within the publisher's video player as the video ends. On 5min you'll notice a carousel coming up at the end of the video
d. == regarding b and c, publishers can decide how they want the Taboola recommendation layer to appear. It can either refresh the page or request to load the video within the player. To your note, it doesn't fall within Taboola's domain of responsibilities. Taboola strives to offer our publishers a wide range of possibilities in order to best match the look & feel of their website. Some other examples of how publishers are implementing Taboola include: http://www.breitbart.tv/?p=254533 , http://www.aniboom.com/video/284868/THE-COLD-RU...
2. Taboola's system recommends videos that best fit the domain, user and time. This means that if you're watching several 2 minute videos during a quick break from work, Taboola won't recommend 40 minute video for you. But if you later watch longer videos, then you that 40 minute video might be recommended (assuming it's still relevant to the videos you viewed in the current session). In some cases, the recommendation will be very contextual, and in other cases, the recommended videos might offer the viewer a wider range of options enabling them to explore other realms that makes sense to the user. This is all dependant on the videos selected by the user. The quality of Taboola's recommendation is a function of the system "learning" a user's interests and habits. If this is the first video you view on a Taboola publisher, you'll be recommended videos that may have made sense recently to other users of that video.
Taboola publisher AsktheBuilder is aggregating YouTube / 5min video player for serving videos (http://www.askthebuilder.com/Toilet_Video.shtml ), yet since adding Taboola, they are experiencing the following improvement in results (taken from Taboola's ViDiscovery launch press release):
"Since launching Taboola's ViDiscovery video recommendation solution on AskTheBuilder.com a few months ago, we have experienced a 27% increase in videos viewed," said Tim Carter, the leading DIY building authority on the Internet at http://www.askthebuilder.com/. "Looking more closely at the entire video viewing patterns on AsktheBuilder.com, I can see that Taboola was responsible for 32% of the video views for more than half of my video catalog, which indicates the importance of a video recommendation solution for video reinvigoration – broadening of the pool of the videos viewed beyond the most popular titles," added Carter.
I hope this clarifies things. And I invite anyone with questions to email pr@taboola.com OR info@taboola.com