ReelSEO Video Marketing: Reel Simple Syndication Service – New – Video Ads for Feeds
Bill Flitter
· 12 months ago
Hi Mark,
"Im not sure if I completely understand what is unique about the offering other than perhaps the network component."
Ad serving in RSS has it challenges. It is not as simple as using an off the shelf solution (Atlas, DoubleClick, etc). As we build out new services, we need to think how it would work specifically in RSS. As with the video, we had to build the system so it has all the same optimization and scale and advertiser would expect if they were serving that same video ad on line. There are many technical challenges to overcome. It is easy to embed one off video in your feed but to have it track and optimize across many feeds was the difficult challenge.
Be happy to answer any questions.
Best regards, Bill Flitter CEO/Founder Pheedo
Mark Robertson
· 12 months ago
Bill,
Thanks... I was hoping you would see the post and could enlighten us. I thought that perhaps the trick had to do with the fact that you are doing this across a network - so, to your point, that would make it much harder, and more important to make sure tracking and optimization of delivery were part of the equation, and sounds like they are. Thanks again Bill. Great news for the online video world..
All Comments
"Im not sure if I completely understand what is unique about the offering other than perhaps the network component."
Ad serving in RSS has it challenges. It is not as simple as using an off the shelf solution (Atlas, DoubleClick, etc). As we build out new services, we need to think how it would work specifically in RSS. As with the video, we had to build the system so it has all the same optimization and scale and advertiser would expect if they were serving that same video ad on line. There are many technical challenges to overcome. It is easy to embed one off video in your feed but to have it track and optimize across many feeds was the difficult challenge.
Be happy to answer any questions.
Best regards,
Bill Flitter
CEO/Founder Pheedo
Thanks... I was hoping you would see the post and could enlighten us. I thought that perhaps the trick had to do with the fact that you are doing this across a network - so, to your point, that would make it much harder, and more important to make sure tracking and optimization of delivery were part of the equation, and sounds like they are. Thanks again Bill. Great news for the online video world..