http://reelseo.disqus.com/Online Video Marketing Trends and Industry InsightsenSat, 20 Dec 2008 19:40:42 -0000http://tubularinsights.com/video-ads-rss/#comment-20162768<p>Bill,</p><p>Thanks... I was hoping you would see the post and could enlighten us. I thought that perhaps the trick had to do with the fact that you are doing this across a network - so, to your point, that would make it much harder, and more important to make sure tracking and optimization of delivery were part of the equation, and sounds like they are. Thanks again Bill. Great news for the online video world..</p>Mark RobertsonSat, 20 Dec 2008 19:40:42 -0000http://tubularinsights.com/video-ads-rss/#comment-20162767<p>Hi Mark,</p><p>"Im not sure if I completely understand what is unique about the offering other than perhaps the network component."</p><p>Ad serving in RSS has it challenges. It is not as simple as using an off the shelf solution (Atlas, DoubleClick, etc). As we build out new services, we need to think how it would work specifically in RSS. As with the video, we had to build the system so it has all the same optimization and scale and advertiser would expect if they were serving that same video ad on line. There are many technical challenges to overcome. It is easy to embed one off video in your feed but to have it track and optimize across many feeds was the difficult challenge.</p><p>Be happy to answer any questions.</p><p>Best regards,<br>Bill Flitter<br>CEO/Founder Pheedo</p>Bill FlitterFri, 19 Dec 2008 23:34:30 -0000