I don't believe it. The UGC trend is here to stay and although the pros will be producing more and more online, the most viral and successful content will continue to come from actual users.
Another point: isn't it misleading to compare revenue potential for long form vs short form? These are totally difference markets.
tlecompte
· 9 months ago
I also don't believe that rationale. User-Generated Content (if it is either blog post, online review, video or podcast) will continue to be a powerful force in the marketing and advertising of tomorrow. I think that the playing field has been leveled by the increased popularity, and that professionals (and semi-pros) are only coming into the market because they need the added visibility for business. Consumers still drive the largest portion of purchasing decisions for other consumers through word of mouth, and online video can be a powerful WoM tool when used correctly. UGC is here to stay...and only going to get better
Marco Campanella
· 8 months ago
Personally, I think it is too soon to talk about "death" of user-generated video content. The fact that revenues from professional online content are increasing does not mean that do not post homemade videos online anymore. It only means that user-generated videos are difficult to monetize. But users may still like to share their own videos as much as before.
All Comments
Another point: isn't it misleading to compare revenue potential for long form vs short form? These are totally difference markets.
Consumers still drive the largest portion of purchasing decisions for other consumers through word of mouth, and online video can be a powerful WoM tool when used correctly.
UGC is here to stay...and only going to get better