DISQUS

ReelSEO Video Marketing: Video Impact, Ad Tracking and More – Interview Tod Sacerdoti of BrightRoll

  • Jack · 6 months ago
    Measurement is a really big issue in terms of video advertising and it's great that you're addressing this head on. Re. Tod Sacerdoti's point that "...don’t expect to see a large number of ROI-positive campaigns..." the company I worked for prior to starting my own in this space did really in depth ROI research on behalf of clients using Dunnhumby to establish actual sales uplift levels from the client's interactive video marketing campaigns. The results were staggering; ROI figures of 300%+ on average, 600% at the top end.

    This format [interactive, online video] really works.