TubularInsights (fka ReelSEO) - Latest Comments in Web Video Marketing – 10 Common Marketing Mistakes

Re: Web Video Marketing – 10 Common Marketing Mistakes

Mark Robertson — Tue, 07 Jul 2009 12:14:44 -0000

Id agree with that. Although we didn't get into ROI in this post, we do in other posts.

One of the problems that I see with measuring ROI is in terms of what is being measured. There often is much more to online video value beyond mere conversions. However, conversions tends to be the point of internet marketing, so I certainly agree. This was sort of my point with - "doing video for video's sake," although I didnt do a good job explaining that.

I would also, if I had the time to write a novel on the subject, would discuss the mistake that folks make with regard to not doing multivariate testing of video to optimize conversions.

Thanks for the comment and feedback.

Re: Web Video Marketing – 10 Common Marketing Mistakes

Guest — Tue, 07 Jul 2009 04:04:28 -0000

Good suggestions all, but there seems to be a gaping hole in the part where you measure ROI for your video or the impact of video on your conversion. I broke up with viral video after a long and torrid affair. These days I want to know that my video is earning its costs back and helping to increase revenue.

I think that we, at EyeView, have the answers to some of these questions, but I'd love to hear more from other people.

Re: Web Video Marketing – 10 Common Marketing Mistakes

Mark Robertson — Mon, 06 Jul 2009 17:21:49 -0000

Yeah, things with Google are in flux as they strive to learn best practices for indexing and so it seems to be a moving target. Without a doubt, Ive seen that if you provide them with your video file, they always index. Ive used some video platforms that Google cant seem to figure out even when giving Google video sitemaps but I believe that is because of the way in which the flash player is published and constructed. Ive also used streaming media with bitsontherun and bitgravity and had no problem getting a thumbnail indexed. Ive even been indexed for video files that I published on my site but were not hosted on my server, or even a subdomain, but on another site altogether. If there is anyone outside of Google that claims to know exactly how it works, Id love to hear from them;-) Ive just been testing various methods and even when successful, it seem that Google is changing things up frequently so what works one day, may not another - except when you publish via Youtube ;-)

Re: Web Video Marketing – 10 Common Marketing Mistakes

R. Brennan Knotts — Mon, 06 Jul 2009 17:00:06 -0000

That makes a lot of sense and is the same thing we're seeing with our platform (which also uses Amazon cloudfront). If you type in "cantaloupe laughter yoga" our thumbnail shows up in universal search.

I'm not sure why there is confusion, but I'm also not an SEO expert. I only know we've had two SEO consultants in the past month challenge us on this.

Thanks for weighing in Mark.

Re: Web Video Marketing – 10 Common Marketing Mistakes

Mark Robertson — Mon, 06 Jul 2009 16:59:10 -0000

Thanks Brennan,

I think that you can get SEO benefit even when hosting via CDN. I dont use a platform, but do use amazon cloudfront, and you can see our thumbnail and result in universal search, for example, for searching "viral video marketing." I think at this point, a lot has to do with the player that you are using and whether or not Google can parse the way in which the flash is published.. Make sense?

Re: Web Video Marketing – 10 Common Marketing Mistakes

R. Brennan Knotts — Mon, 06 Jul 2009 16:41:13 -0000

I'd love to see a post on how where a video is hosted impacts SEO. I've gone back and forth with a couple SEO consultants, who like us, are trying to make the best recommendations for their clients.

Our online video platform utilizes a CDN, which as you point out, is important for optimal playback; however, some people believe that they need to host the video themselves to receive the benefit. We don't think this is the case but it'd be great to hear an authority like ReelSEO's take on it.

Re: Web Video Marketing – 10 Common Marketing Mistakes

Harry S — Mon, 06 Jul 2009 04:41:18 -0000

Video marketing is very much important and i am sure if you do it in appropriate promotion then it will be really helpful. Many people do not know much more about video marketing.

Re: Web Video Marketing – 10 Common Marketing Mistakes

Harrison Reinisch — Sat, 04 Jul 2009 17:42:12 -0000

Could you guys talk about how to gain a mass email list?

Re: Web Video Marketing – 10 Common Marketing Mistakes

Jay — Sat, 04 Jul 2009 07:32:22 -0000

Very valuable tips. THanks.

Re: Web Video Marketing – 10 Common Marketing Mistakes

Roshi — Sat, 04 Jul 2009 03:26:25 -0000

It is good to see that you have brought it to the attention, the mistake made by people who use video marketing. There are many people who do not know what exactly is their problem while uploading videos. Sometimes there is problem that videos are in wrong format and many such simple problems. Its good that you brought to our notice.

Re: Web Video Marketing – 10 Common Marketing Mistakes

Videoguy — Sat, 04 Jul 2009 02:30:34 -0000

That is so true and informative....makes so much sense, it's why you see Hollywood marketing Movies for months before they come out! Great article.

Re: Web Video Marketing – 10 Common Marketing Mistakes

Videoguy — Sat, 04 Jul 2009 02:30:34 -0000

That is so true and informative....makes so much sense, it's why you see Hollywood marketing Movies for months before they come out! Great article.