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But this article wasn't about Blu-Ray or HDTV it is about the hype surrounding HD video online and why it generally doesn't look so good.
The poor showing you mention on Blu-Ray could also be a result of the original material they were using to create that disc hence why the quality was not very good there.
However, the fact remains that the HD standard is only about resolution and scan rate in widescreen format.
This article was not meant to imply that all HD online is shit, it was merely attempting to point out why it looks like that and how to know if what you're getting (or offering) is truly HD. :)
It all depends on the quality of the source, the efficiency of the compression codec used and the skills of the encoder.
I have seen some incredible .mkv HD at DVD5 & DVD9 sizes with bitrates @ 5000kbps - 12000kbps.
I have also seen lots of very disappointing HD DVD & Blu-ray encoded well above that bitrate.
You're also ignoring the quality of the screen/monitor.
Only 34% of US homes now have an HD TV
http://www.leichtmanresearch.com/press/111208re...
and of these the majority (by far) are 720p sets - which are still the majority of sets sold today
http://blogs.computerworld.com/lower_res_tv_sal...
Lower spec HD TVs mean that so-called 'full HD' and the Blu-ray 1080p image often fails to impress over standard upscaled DVD or downloaded HD.
The issue has never been whether there is no difference, the point is whether the large premium Blu-ray demands is worth it, particularly when the need for a hugh HD TV and expensive audio set-up is needed to make the most of it.