DISQUS

ReelSEO Video Marketing: WTF? No Online Video Search Coverage at SMX?

  • Danny Sullivan · 1 year ago
    > Lately I've been receiving a barrage of advertisments from the folks over at Search Marketing Expo, both in my email and snailmail boxes, touting their upcoming conferences - SMX Social (April 22-23) and SMX Advanced (June 3-4th).

    I think we do maybe one email message per week to those on our mailing lists. We've done maybe one postal mailing this year for SMX Social or
    Advanced. We might not have even done one for those. I know that we did a postal mailing for SMX West. None of this is a barrage. I'm sensitive to not hitting those on our mailing lists too often. Sorry Grant characterized it this way. It's easy enough for him to unsubscribe. There's a link at the bottom of each emai.

    > So you might think from that information, the folks organizing the SMX conferences would be giving some real attention to the video search space in their conferences? So out of their two upcoming conferences I mentioned above, which they've been heavily advertising to the "New Media professionals", take a guess at how many total panels are going to be about video?

    Well, SMX Social Media is a repeat of our show we did successfully in New York, where I wanted to run the same agenda for those who didn't
    get to the NY show. It's happening in LA this time, and the NY show was limited capacity. I debated heavily when doing the original agenda
    if I needed to have a session just about YouTube. The various people in social media that I pinged said it would be good but not above the other things we went with. Sorry I can't squeeze everything into a two day, one track agenda.

    For SMX Advanced, I came very close to a panel on video search. Very close indeed. Grant and two other people had suggested variations of
    one. But when I pinged a number of people in the space over what I had to lose (I had way too many ideas for that show's agenda), video
    search didn't make the cut. Personally, I was sorry about that. I kind of wanted it there, but I figured it will keep for our SMX East show.

    > That's right - ZERO, nunca, none. The SMX series this year, which likes to consider itself as at the forefront of New Media, has not dedicated a single panel on video search.

    At our SMX West show, we had an entire panel on video search. It was called Video, Images
    & Blended Results. As I said, it will almost certainly be at our SMX East show. And since when I was doing SES, I long ran panels on video search, I think Grant's pretty out of line with later comments calling me "passive-aggressive" on the topic. I know the importance of video search. I know the importance of local search. And blog search. And news search. And shopping search. And local search. Now Grant, you go decide which of those children has to get cut if you don't have enough room for them. Being a video guy, you're going to say no way, video has to stay. But no, not everyone's going to agree with you.

    Anyway, I always appreciate criticism and try to use it to strengthen everything we do with our shows. Disappointed Grant couldn't just
    share that with me first, of course. But perhaps that's the lumps you take if you don't put him on a panel or give him a free ticket, as he seemed to expect from us.